Microsoft Dynamics GP integrates with an Azox e-commerce server and an Azox sales portal in use at the call center; UMI deployed both of these technologies in the cloud to ensure uninterrupted access for customers placing orders online or through the call center.
When UMI researched software products and vendors, it found that almost all of the capabilities it looked for are standard in Microsoft Dynamics. Deploying Microsoft Dynamics GP and Microsoft Dynamics CRM would give the company a solid infrastructure to manage the business and its complex customer relationships effectively.
“Our business is going through a revolution caused by new, breakthrough technologies and digital content delivery channels that find rapid adoption. At the same time, we also support another demographic that prefers print media.”