08 Apr Technology changing how we think
There is no question that cloud computing and other IT movements like mobility have been disruptive technologies. Mobility in particular has changed the way we access and interpret information for a more interactive experience. Let’s face it, people just like pushing buttons. We like to manipulate our environment and use self-service technology. If tech is changing the way we interact with information, is technology changing how we think?
At very least technology is changing some of the fundamental parts of the enterprise experience according to Gartner Vice President, Edward Wilson-Smythe in a recent interview at VentureBeat.com.
“Yes, we get more automated,” Wilson-Smythe laughed. “Or, I would say, our transactions, our processes, our interactions get more automated, more informed, more targeted.
“If I’m an insurance provider and I know the health of my subscriber and I know what life activities are going on, I can anticipate their needs better. What you can actually do is understand when that person has applied for a home loan, when that person is going to give birth, when that person’s child may be going to university — or juvenile correction. Based on all these data points, you can target. That to me is the digital enterprise.”
Needless to say this disruptive technology is changing the job of the CIO. A recent IBM study revealed that CIOs are moving out of the back office to front-end processes, leading initiatives to improve collaboration and engage customers with technology solutions. Here are some of the highlights from the survey of more than a thousand CIOs and hundreds of other C-role executives.
- 80% of CIOs will digitize front offices over the next few years to sync with customers more efficiently.
- 63% of CIOs will focus on internal collaboration and social networking.
- 83% of CIOs will use analytics to create deep insights from structured and unstructured data
- 64% of CIOs will focus on mobility strategies to improve customer engagement
- 80% of CIOs will implement leading-edge tech, processes and tools in the front office to better understand and sync with customers.
- 62% of CIOs will focus on business process management solutions to improve customer sync.
Many enterprise resource planning solutions are changing to meet the customer engagement demand. A solution like Microsoft Dynamics GP for example can combine all of these things into a single system of record. With advanced business intelligence and role tailored analytics dashboards plus integration to CRM (customer resource management), an advanced solution like hosted Dynamics GP works across departments from the back to the front office and across locations.