29 May Microsoft Dynamics AX 2012 R3 eCommerce
Tap, slide, click. This is not the sound of Fred Astaire or some other tap dancing great. It is the sound of purchasing an 80-inch flat screen TV, or new shoes or anything else you can think of. And it’s all happening on mobile devices. Smartphone and tablet based purchases online are forecasted by Forrester to reach almost 30-percent of the total online retail purchases by the end of the year for a total of $86 billion. Microsoft Dynamics™ AX 2012 R3 eCommerce and mobile solutions are equipped with exciting functionality for retailers who want to kick-start their business with online sales.
The 2014 holiday season is months away but having a solution up and running by then to support eCommerce is critical as another report from Forrester revealed that on those busiest shopping days like the weekend after Thanksgiving, 83-percent of eShoppers prefer to shop online to avoid the crowds.
Microsoft Dynamics AX 2012 R3 is here and it has some great improvements for retail and eCommerce. Check out this video on Dynamics AX 2012 and retail.
Microsoft Dynamics AX 2012 R3 eCommerce licensing options are laid out in the licensing guide which introduces new capabilities for retail and eCommerce configurations. Here is a summary of some of these great improvements:
- Modern Point of Sale (POS), assisted sales and centralized store management
- eCommerce and Social integration
- Omni-channel management
- Order management, processing and payment
- Merchandizing and catalog management
Below are the different AX 2012 retail licensing scenarios:
SCENARIO 1: TRADITIONAL STORE (BRICK AND MORTAR)
Here Microsoft Dynamics AX 2012 R3 solution runs on central servers at headquarters. Any servers running instances of the Microsoft Dynamics AX 2012 R3 software require one Server license per running instance. Each store location will need to license a Microsoft Dynamics AX 2012 R3 Store Server which provides access to the following new Microsoft Dynamics AX 2012 R3 capabilities:
- Local caching for offline use of data
- Centralization of POS in the store
- Local management of items such as promotions
SCENARIO 2: MOBILE POS
Here a retail company has Mobile POS devices directly connect to the central Microsoft Dynamics AX 1012 R3 solution running at the company headquarters. As always, any servers running instance of the Microsoft Dynamics AX 2012 R3 software require one Server license per running instance. These users and devices require CALs to access the solution functional and should be licensed in accordance with the Product Use Rights (PUR).
SCENARIO 3: ECOMMERCE
Here AX 2012 R3 solution runs on central servers at headquarters. Any servers running instance of the Microsoft Dynamics AX 2012 R3 software require one Server license per running instance. Standard Commerce Core Server should be licensed for all eCommerce scenarios. Each Microsoft Dynamics AX 2012 R3 Standard Commerce Core Server must be assigned an appropriate number of Microsoft Dynamics AX 2012 R3 Standard Commerce Core licenses.