20 Mar Hosted CRM software and user buy-in
What can customer relationship management software do for you? With the right hosted CRM software you can make your sales team the best it can be. Cloud CRM will improve efficiency and success in the sales department by improving collaboration among staff. It will also provide business intelligence that will help your people properly determine which prospects are more likely to turn into closes, and management will be better equipped to evaluate performance and set goals. You can also pin point where problem areas for specific individuals to work on and improve their overall performance.
There is one caveat. Employees have to use the software. Without a majority buy-in from the sales team, all those great intelligence tools are only giving you a snapshot of the few who have adopted the solution.
That is why it is important to for adoption to start at the top with management and executives not only promoting the use of the software but using themselves. The other key to ensuring that your people actually utilize hosted CRM software is to choose a solution that has a familiar and user friendly interface.
One great example of this is Microsoft Dynamics CRM which has a familiar dashboard that are intuitive and simple to use. What’s more is that it integrates smoothly with other popular products like Office including Excel.
This will increase the likelihood of uptake among the staff, but it is still up to management and executives to lead the adoption, and the entire organization will benefit.