Digital workspace influenced by consumer technology

Digital workspace influenced by consumer technology

Businesses are competing more and more on a user technology level, as employees become increasingly computer savvy and computer reliant.  This creates an opportunity for IT decision makers to bring more value to their organizations, according to a recent Gartner report.

Cloud computing and consumer technology have become the drivers behind the growth of the digital workspace as we become more and more collaborative and interactive thanks to cloud computing, mobility and social technology.

“By collecting related digital workplace tools and services into a common portfolio, IT leaders can more easily promote skills-transfer and application reuse across the three constituencies: employees, partners and customers,” said Matthew Cain, research vice president at Gartner.

Considering the fact that technology is more valuable to a company when it gets used, it is vital for a business software solution to be user friendly and work similarly to consumer products.  Beyond that, IT professionals will see higher employee uptake of a solution by creating a collaborative digital workspace, where people are able to connect, sharing ideas and habits.

“Individuals do not stop being consumers when they go to work,” said Cain. “Business consumers often make more consumer-like choices in their workplace computing tools and styles to increase efficiency.”

Recent survey results published by Canon said 57 percent of IT decision makers said they provide support for all devices and platforms, while only 23 percent of non-IT decision makers said the same.  It’s fair to say, based on these results, that about half of executives of business with any-device support are unaware of it.

“This nationwide study found that IT decision-makers and other executives do not always see eye-to-eye on the importance of investing in cloud, document workflow and mobile technologies,” saidDennis Amorosano, vice president and general manager, Business Imaging Solutions Group Marketing Division, Canon. “In many cases, the survey results indicated a ‘knowledge gap’ between IT and non-IT professionals’ awareness of which technologies their companies are deploying, and how they’re being used.”

Executives, whether they are in IT or not, stand to greatly improve efficiency in their organizations by adopting solutions like cloud and mobility as people are more device-picky than ever before, making BYOD initiatives are becoming a more important part of IT planning.

Organizations that meet their employee’s tech needs will inevitably increase productivity and increase the value of their technology as their people are more apt to use it.


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