29 Mar Cloud CRM to drive global software spending
Businesses around the world are expected to increase software spending through 2014 according to a recent Gartner study, and Customer Relationship Management is expected to be the number one driver behind the spending increase. This increase is expected to be lower in North America but Cloud CRM is expected to drive enterprise software spending through 2013 and 2014.
As we move out of the recent recession businesses are starting to see more spending from their customers and many SMBs are looking to change their business focus toward enhancing the customer experience. So it’s no surprise that they are turning toward cloud CRM.
Cloud CRM offers SMBs improved efficiency within their customer service and sales departments, so they will not only see an improved customer experience but they will be able to cultivate new relationships. Because of Cloud CRM’s simple and affordable implementation SMBs will be able to start collecting and analyzing customer data immediately. Not only that they will have greater insight into their entire business to ensure that the sales people are equipped with the data they need to turn prospects into customers.
The study also revealed that following CRM as the number one software priority over the next several months is ERP and office and productivity tools. It’s a safe bet to assume ERP cloud will be one of the main drivers behind overall software spending increases as well.